When you decided to go into business, you had everything planned and lists of everything that needed to be done. One of those tasks was your website. If you were like me, you knew you could create a decent website. After all, we are ‘jack/jill of all trades’. After the site looked presentable, the search engines eagerly accepted your site submission. The next day, you and I wondered why there were no contact submissions and the reports said there were no visitors. At this point, the phrase search engine optimization reared its ugly head. The focus today will be learning what SEO is, if your site needs it, how you can apply SEO, and evaluate if you need to hire help.
Search engine optimization is simply improving the visibility of your site with in a search engine. This is important because most people that use search engines look at the first page of search results. If your site is not ranked high enough on the search engine index, you are probably on the second page. This means less traffic to your site. As a new business, it is your official duty to apply SEO principles to market your company effectively on the internet.
Application of SEO principles is not rocket science. However, you do need a little information about how search engines work. Some basics are:
- Search engines are text driven.
- Based on your site content search engines assign words or phrases that describe your site. This is called indexing.
- Based on the indexing algorithms, you get ranked in the search engine database.
In leman terms, having original copy will help your ranking. Including key words in the content of your sit will also help get your site listed on the first page of search results. Now that you have an idea of how it is important for your marketing plan, how do you do it?
Well without getting too in depth, you need to consider a few tips to get started:
- Optimize all the important pages that you want your visitors to find. Be they product/service pages, resource pages, or latest company news pages, they will optimize your site for the search engine if you have the right content.
- Pick a domain name. One that captures the name of the company or what the company does would be a good idea.
- Pick the best hosting company that your budget will allow.
- Pick your key words carefully. This is how the people will find your site when they are looking up your niche or services.
- Make sure your meta tags and descriptions are set up on all of your pages that you want visitors to notice.
- Set up links that point to your site and have quality links to good resources.
When you are done applying all that you have learned, sit back and really evaluate your progress. It may take you’re a few weeks to see what traffic is going to your site. However, it will offer information your are looking for. Run your reports and be honest about the results of your efforts. If they are not what you were expecting, try hiring out the task. Someone experience can tell you more to improve upon or show you how to do it better.
http://en.wikipedia.org/wiki/Search_engine_optimization
http://www.webconfs.com/seo-tutorial/introduction-to-seo.php
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