“And you are?” the words of my nightmare. I usually panic at this time and wonder why I cant answer that question. As a representative of our company, we have an obligation to make a good first impression. This can be hard due to the panic button, you know that ‘flee or fight’ syndrome. Well, I am a victim of hitting the button and stammering my way through an introduction. Today, you and I look into finding out what a 30 second introduction is, explore if it is necessary, and if it is necessary, how you can have an effective one.
The 30 second speech should not be an opportunity for panic. It is a tool for you to use when you are networking or introducing yourself. Think of it as a mini presentation of who you are and how you can help the person you are talking to. The main thing to remember is you are generating interest and telling people the benefits of your company. Simple and short.
As a business owner, you need to be able to do the 30 second speech well. This will be the source of clients. Face it, people are not interested in the life story. Usually, they want to know how you are going to help them and if its complicated. Now, we look at how to break the speech down and some tips to make a good one.
The format of the speech is straight forward:
- Introduce your self
- State your position
- Sell your professional abilities/experience
- Emphasize how you can help
Simple format can lend it self to a complicated situation. The thing to remember is that a lot of detail is not necessary, unless they ask. You are just getting your name out there and generating interest.
As you begin to write, keep in mind who you are speaking to. This could be potential clients, meet and greet at a gathering, or even the president of something. Identify the challenges that your audience will be facing. For example, I consider things not getting done because there is a single person handling all of the office duties. Focus on how you can solve those problems for them. Keep in mind:
- Use language that will generate an emotional attachment to your audience.
- Focus on them
- Don’t talk about yourself
The last thing you want to keep in mind is to practice. The practice will give you the comfort level you are looking for when presenting.
It is a good start for the 30 second speech. I know that I feel a little more confident from doing the research. Now…Go!
About AGD Business Services: Angelic Davila has spent 10 years finding solutions to business problems. She works as an administrative and clerical service provider. For more information visit www.agdbs-virtualassistu.com
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