Have you ever heard someone speak and afterwards, you felt fired up? I have always thought that speakers like that were a special and talented people. The really good speakers grab my attention right from the beginning and weave a subtle journey where I am inclined to believe like they do. As a virtual assistant, learning that you need this skill when it comes to marketing my business. I have to persuade people why they want to do business with me. This thought lead me to todays topic, persuasion. I wanted learn three things: what is persuasion, why it could help people, and how to do it.
In short, persuasion is trying to convince someone that your viewpoint is correct by ‘appealing to their reason and understanding.’ There are so many roads we could take here, but we are going to keep it simple. How persuasion can be interpreted is through actions, speech, and conduct. Let’s face it, you and I are always observed by family, friends, and even strangers. It is just part of our social make up. It is when we concentrate our effort that we can label it as persuasion.
When applying to marketing, the main goal is to persuade customers/clients that you can provide services they need. Saying and doing are two different ideas and not the easiest to implement. If I have to appeal to reason and understanding, I have to help customers’/clients’ explore problem areas. This begins with a discussion of where the problems exist. Being able to show and tell how those problems can be solved is a step in the process of persuading them. Explaining how it will benefit your customer’s/client’s life and business, opens the door of you convincing someone that you are correct.
There are a few things that will help you refine your art of persuasion. Practice a few at every opportunity. They are:
- Remember that you don’t have to convince everyone your right.
- Whenever you persuade, make sure you know what conclusion you want your audience to come to.
- Resistance is a given.
- Confidence is a credibility builder
When you pick your moments of persuasion, the results can be beneficial. Clients will be thankful for your insight. Family will come to value your opinion. Marketing your company becomes easier.
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