Ever wonder if you would take on the role of PR manager? When I was starting my business, I didn’t think about how to tell people about my newest endeavor. I did a research for days and still was not comfortable doing it. I just want to share a few things I picked up. I always start with the basics:
- What is a press release?
- What is its function?
- Can I write my own?
- What are some things to keep in mind when writing a press release?
A press release is a printable or recorded announcement that we provide to the press. It is provided whenever people or companies have some new thing happening. It is also a tool used in public relations and marketing.
As a small business, I can wear many hats. One of them is PR manager. One main goal for my company is to get people aware of my existence. I want to tell people I am here and can help them. I can use the press release as a form of marketing for my company to start the process. A press release is fairly easy to implement and can have no cost associated with it. I generate a buzz in the world and start to work some public relations to generate some customers. It’s a beautiful thing.
Can I write my own press release? Of course you can. First, there is always a format. The format follows:
- Headline
- Dateline
- Introduction
- Body
- Boiler point (the about section)
- Close (###)
- Media Contact information
Next, you have to set your mind set, become a reporter. Think about who will be reading your release. Some will be very general and not your target market. However, you still need to write your release according to where your target is. As a virtual assistant, I would focus on small business and people that don’t have enough time to finish their work day. Once that is in mind, we have to think about what exactly news worthy about our business opening and how it benefits the readers.
After press release is written, submitting it to reporters and other publication possibilities can be simple. There are many free sites that will post the press release. A search on Google can point you in the right direction.
Some tips to keep in mind are:
- Keep target audience in mind—use simple and clear language, be specific with information, and tell the audience how they will benefit from your business.
- Follow the format—there is a format for a reason. It is easier to submit if the reporter does not have to correct your format. It also will look more professional if you have the basics down.
- Proofread—edit, proof, revise. Repeat if necessary.
About AGD Business Services: Angelic Davila has spent 10 years finding solutions to business problems. She works as an administrative and clerical service provider. For more information visit www.agdbs-virtualassistu.com
http://en.wikipedia.org/wiki/Press_release
http://pressrelease.lifetips.com/faq/97416/0/why-do-i-need-public-relations/index.html
http://www.publicityinsider.com/release.asp
http://www.press-release-writing.com/10-essential-tips-for-writing-press-releases/
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